1. What we collect.
1a. Contact and enquiry forms
When you submit a form on this site (engagement enquiry, newsletter signup), we collect the information you provide — typically your name, email address, and organisation. This data is processed by Formspree (formspree.io) and forwarded to shyam@ssundar.com. Formspree's own privacy policy governs their handling of this data: formspree.io/legal/privacy-policy.
1b. Google Analytics 4 (GA4)
We use Google Analytics 4 (measurement ID: G-17GGZ3QCQF) to understand how visitors interact with this site. GA4 collects anonymised behavioural data including pages visited, session duration, referral source, and approximate geographic location. This data is processed by Google. No personally identifiable information is sent to GA4. You can opt out via Google's opt-out browser add-on.
1c. Microsoft Clarity
We use Microsoft Clarity (project ID: venlbqedo4) for session recording and heatmap analytics. Clarity captures anonymised mouse movements, clicks, and scroll behaviour to help us improve the site experience. Clarity does not collect personally identifiable information from page content. Microsoft's privacy statement applies: privacy.microsoft.com.
2. How we use your data.
Data collected on this site is used exclusively for:
- Responding to enquiries you initiate
- Sending the newsletter you subscribed to (unsubscribe link in every issue)
- Improving site content and user experience via analytics
We do not sell, rent, or share your personal data with third parties for marketing purposes. Ever.
3. Cookies and tracking.
This site uses first-party and third-party cookies for analytics (GA4, Microsoft Clarity). No advertising cookies are used. By continuing to use this site, you accept the use of analytics cookies. You can manage cookies via your browser settings or the opt-out tools referenced in Section 1.
4. Data retention.
Form submissions are retained in Shyam Sundar MV's inbox and Formspree for as long as the business relationship requires. GA4 data is retained for 14 months (Google's default). Clarity session recordings are retained per Microsoft's standard retention policy.
5. Your rights.
You have the right to request access to, correction of, or deletion of personal data you have submitted to this site. To exercise any of these rights, email: shyam@ssundar.com. We will respond within 30 days.
6. Data security.
This site is served over HTTPS. Form data is transmitted securely via Formspree. We take reasonable technical measures to protect submitted data. No method of internet transmission is 100% secure — we cannot guarantee absolute security.
7. Third-party links.
This site links to external platforms (LinkedIn, app.ssundar.com, Formspree). SSUNDAR is not responsible for the privacy practices of these platforms. Review their respective policies before providing any personal data.
8. Governing law.
This Privacy Policy is governed by the laws of India, including the Digital Personal Data Protection Act, 2023. Disputes shall be subject to the jurisdiction of courts in Bangalore, Karnataka, India.
9. Contact.
For any questions regarding this policy or your data:
Shyam Sundar MV
SSUNDAR
Bangalore, India
shyam@ssundar.com
This policy was last updated on 25 March 2026. We may update it periodically. Continued use of the site after changes constitutes acceptance of the revised policy.